Our Team
We’re a diversified team of individuals working at our best for one another, leaning on each of our unique strengths whilst learning from one another. We focus on listening to our customers and designing useful products to help them Grow Better and Go Further.
Hsien Naidu
Chief Excecutive Officer (CEO)
Hsien Naidu is a business accelerator who has been growing brands and helping entrepreneurs regionally for over 20 years through franchising, branding and intellectual property management across all industries. To Hsien, the intrinsic satisfaction that comes with building successful brand growth with entrepreneurs is unparalleled and it is what drives her to keep pushing to discover innovative solutions.
Ardan Peddell
Chief Technology Officer (CTO)
Since graduating in 1981, Ardan has taken on all aspects of the technical side of developing and maintaining several businesses in the entertainment, retail, and hospitality industries. Thirty years of hands-on experience in software engineering and developing customized software solutions to match business requirements, rather than having to use fixed single-use applications, has been his passion. From the early 80’s to today he has kept up with the constant changes in computing technology and is always looking to improve existing solutions and find new ways to harness future technologies and processes. The end goal is to provide more efficient and user-friendly software solutions for any business process.
Felicia Elsa
Chief eXperience Officer (CXO)
Elsa is a business process expert and specialises in Process Digitalisation. She is focused on customer onboarding journey that is focused on training new users leverage TreeAMS for improving efficiency, consistency and productivity.
Mike Owen
Product Manager
Mike began his career as a product tester, gaining deep insights into customer pain points. Leveraging this experience, he has become an exceptional Product Manager who prioritizes customer needs. His dedication and motivation have significantly contributed to the version updates and additional modules developed at TreeAMS.
Sunny Chilgod
Lead Developer
Sunny is a highly experienced Software Architect with expertise in designing and developing software solutions for complex problems. He has extensive experience in building software for various platforms and operating systems. Demonstrated ability to build and manage software, as well as lead projects from start to finish.
Reza Mahendra
Developer
Reza is an experienced frontend developer specializing in React.js, Next.js, and Vue.js. Passionate about creating visually appealing interfaces and optimizing website performance. Background in Engineering Physics with a keen interest in UI/UX, Data Visualization, AI, and Machine Learning. Eager to learn and tackle new challenges.
Fais Nasrullah
Developer
Fais Nasrullah is a seasoned Software Engineer with expertise in Python, JavaScript, and Frappe Framework. Over the years, he has developed robust ERP solutions and has a strong background in web development. Fais enjoys the challenge of creating efficient solutions and is passionate about continuously learning and mastering new technologies. Beyond coding, he likes to explore new trends in software development, ensuring he stays ahead in this dynamic field. Aside from developing, Fais enjoys playing football and mobile games.
Christophorus Kris
UI/UX Designer
Chris is a UI/UX Designer with a rich background in startup and agency environments. Known for his ability to blend creativity with practicality, Chris excels in crafting intuitive digital experiences that resonate with users. Beyond his professional endeavors, he channels his creativity into photography, a passion that fuels his design perspective with fresh insights and visual storytelling techniques.
Felix Thea
Product Associate
Felix is an ERP expert with a strong background in Enterprise Resource Planning systems. He specializes in enhancing product development by leveraging his in-depth knowledge of ERP processes.
Olivia See
Sales Development Representative
A motivated Sales & Marketing personnel with 20 years of progressive experience. Energetic self-starter and team builder. Navigate high-stress situations and achieve goals on time and under budget. Experience servicing corporate clients and helped analyze 360 business plans to drive successful media and branding strategy.
Tiffani
Account Manager
Tiffani is a seasoned consultant with extensive experience across various sectors, including F&B, education, fitness, retail, and logistics. At TreeAMS, she oversees customer management to ensure seamless data onboarding and optimal system utilization.
Evelyn Citra
Account Manager
Evelyn has extensive experience working closely with customers, providing comprehensive support from initial data onboarding and training to usage monitoring, ensuring optimal system utilization. Additionally, she contributes to the testing and development of new products.
It’s All About the People
TreeAMS strives to create a culture that empowers an intelligent, passionate, innovative, and mission-driven workforce.
We love how each new hire adds to our culture. And, we’re hiring.
We believe that each of our superpowers makes us stronger. Building a more diverse, inclusive, and equitable organisation is good for our team, customers, and community. We empower each other to bring unique perspectives and experiences to work and continually seek new ways to do so.