About Us - TreeAMS

Welcome to TreeAMS, the Operational Command System for franchise and multi-outlet businesses in Southeast Asia



Most operations tools stop at execution and reports. They tell you a checklist was done or an audit happened. TreeAMS goes one layer further. It connects daily execution at every outlet to sales, costs and performance, so leaders can see why results change and what needs to happen next.


Franchisors and multi-outlet operators use TreeAMS to run SOPs, audits, training and checklists in one place, link that data to their POS, ERP and IoT systems, and move from reacting to problems to preventing them.

OPERATE. CONNECT. PERFORM.

Get every outlet running to standard, connect that execution to your business numbers,
and lead with facts instead of last week's report.
See how it works for your network.

Why We Built TreeAMS

TreeAMS was built by Astreem, a franchise consulting firm that helps brands across Singapore and Southeast Asia scale their networks.


Astreem, founded by Hsien Naidu, has helped set-up, correct and successfully grow thousands of franchise brands for more than 20 years and saw the dire need for a multi-outlet-specific software that could help these brands move much faster.


The tools on the market didn't fix this. ERP systems needed heavy customisation, and checklist apps stopped at recording tasks without linking them to business results.


So the team built TreeAMS: one platform that sits above your operational stack, from the shop floor to the boardroom. It is quick to deploy, works with the POS, ERP and HR systems you already use through open APIs, and turns daily execution data into insight your leaders can act on.


Our mission is to help businesses move from founder-led growth to system-led scale.


We see every rollout as a partnership, not a software install. Our team brings the platform and the expertise. Your team brings the people, the decisions and the commitment to change how the network runs.