With the rise of the internet and globalization, businesses have been exposed to various challenges. Although there are many opportunities for growth and betterment, a sustainable business is still a challenge for many business owners. In this article, we will discuss some key factors you need to consider to run a successful sustainable business in 2023.

1. The Franchise Industry is Growing

Franchising is a great way to grow your business. For decades, small businesses have relied on franchising to scale up and efficiently enter new markets. It is the fastest-growing segment of small businesses. In fact, every 1 in 7 businesses is a franchise, and an average of about 300 companies start franchising every year. The franchise industry provides a cumulative global economic output of $757.2 billion.

If you’re thinking about building a successful sustainable business this year, it may be time to consider joining this powerful trend by launching your own franchise.


2. Quality Standards Maintenance

To ensure the success of your franchise, it is important to maintain high-quality standards, which require data-driven insights and a clear understanding of your business metrics.

To achieve this, conducting regular franchise audits, tracking sales figures, and monitoring operational compliance is necessary. This information can help you identify trends, make informed decisions, and improve your overall business operations.


3. Improving Franchisee Training

The success of your franchise depends mainly on the performance of your franchisees. By using technology to enhance their training, you can equip them with the skills and knowledge they need for sustainable growth.

This can include using online training modules, webinars and other resources to ensure all franchisees are aware of best practices. Investing in franchisee training is an investment in the future of your franchise network, and it will help you build and maintain a solid brand image in the long run.


4. One Solution to Handle All Your Franchise Management Needs

When you’re managing a business, time is not something you can waste. Focusing on what matters most is important: creating value for your organization and its stakeholders. This is especially true when building and managing a franchise, where each decision has long-lasting effects and must be made with great care as they are often difficult to correct after the fact.

To avoid mistakes that could cost your company money or even damage its reputation, having one system that handles all franchise management needs will save you time and effort, allowing you to focus more on improving operations across the board instead of running around trying to keep track of everything yourself in multiple systems at once.


5. Using Franchise Management Software to Grow Your Business

Franchise management software can help you automate and streamline your business operations, facilitate your franchisees, vendors, and employees, collect data and make data-driven decisions to optimize your business.

Most importantly, it will enable you to manage your brand image. In addition to managing the day-to-day operations of each franchise location (such as customer service or food safety), these programs also enable franchisors to track sales trends across all locations in real-time.

They allow you to gather holistic information on franchisees’ performances and preferences within a single system – giving you an edge over competitors who still rely on outdated systems or means that don’t allow them access to such valuable information.


6. Marketing and Brand Exposure

Finally, growing your franchise network requires exposure. This can be achieved through partnerships, franchise exhibitions, franchise deal hunter events, and leveraging SEO and social media avenues. By reaching a wider audience, you can increase your franchise network and further solidify your brand’s presence in the marketplace.



The world is changing, and so are businesses. As a result, there are new opportunities and challenges that businesses must face to keep up with the times. A sustainable business is one that stays ahead of trends, innovations, and changes in technology. By considering these key factors, business owners and franchisors can make their way through 2023 and beyond with confidence, operating as successful and sustainable businesses that also make a positive impact on their communities.